> For the complete documentation index, see [llms.txt](https://docs.simplespa.net/simplespa-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.simplespa.net/simplespa-documentation/reports-and-marketing/reports/client-reports.md).

# Client Reports

New clients, retention, client revenue and birthdays.

These reports use the shared date range, tiles, chart, **Download CSV** and **Print**. See [Reports](/simplespa-documentation/reports-and-marketing/reports.md).

## New Clients

Shows how many new clients you gained each month or day, how many booked online, and how many came back for another visit.

Click any number to see the clients behind it: new clients, new online clients or all clients who visited. You can open, copy, print or export each list.

## Retention

A monthly chart of the share of each month's new clients who came back. Months less than six weeks old are marked **still settling**, because those clients haven't had time to return yet.

## Client Revenue

What each client has spent in the date range.

## Birthdays

Plans the month ahead, so it uses its own month picker instead of the shared date range.

* Tiles group the month's birthdays into **greetings**, **win-back offers** and **already booked**, with VIP clients included.
* A note appears when fewer than half of your clients have a birthday saved. Add birthdays when you create a client or ask at checkout.

For the dashboard birthday list, see [Birthdays](/simplespa-documentation/daily-operations/dashboard/birthdays.md).

## Client At-Risk

Regular clients who are overdue for their next visit. See [Client At-Risk](/simplespa-documentation/reports-and-marketing/reports/client-at-risk.md).