> For the complete documentation index, see [llms.txt](https://docs.simplespa.net/simplespa-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.simplespa.net/simplespa-documentation/fundamentals/marketing/creating-a-new-campaign.md).
# Creating a New Campaign
SimpleSpa allows you to filter and create a new campaign to target clients based on specific criteria, you have the option to export your clients when filtering here and also directly prepare your SMS and Email campaigns accordingly
## Criteria
We have a series of criteria that you can filter out your clients based on when their last visit was, their spending, birthday, service booked and gender. Once you have selected the criteria you want, you can then filter the results and you will see a list of all the targeted clients, and in detail bellow you will see how many you can target via SMS and how many clients can be targeted via Email
The Marketing client filtering
## Exporting Clients
After creating a filter, the data can be exported per viewable page, click the one of the helper buttons to export a spreadsheet file, copy the data to be pasted in an editor. To export a larger data-set please expand the "Show 25 Rows" to "Show 5000 Rows" where you can export 5000 rows per page, you will need to navigate to each page to export the results respectively
Creating a client filter as specified above
## Preparing your SMS/Text
In this section you can add all the text you would like your SMS to display to your clients, this is limited to 160 characters per message \*Text/SMS Marketing is fees are quoted according to the targeting criteria, and is not included in the SMS appointment notification plan you may have subscribed to
The SMS Text Campaign area
## Preparing your Email
With SimpleSpa's marketing tools you can design your campaigns email with our rich text editor, and format it according to your preferences \*Email Marketing is quoted according to the targeting criteria, and is not included in the plan you have subscribed to
Once you have prepared your campaign you will be able to submit it to SimpleSpa for a quote and approval, the turnaround is around 24h-48h during normal business hours (excluding weekends)
The email campaign section in the SimpleSpa marketing tools
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